A study has found that Irish shoppers are paying a noticeable premium for high protein products in local supermarkets. The research, conducted by The, analyzed the price difference between standard and high protein versions of common food items. It revealed that consumers are often paying up to 30% more for products labeled as high protein, such as protein bars, shakes, and certain types of meat.
The findings suggest that many shoppers are willing to pay more for these products, despite the lack of clear health benefits. The study also highlighted that the marketing of high protein foods often plays a significant role in influencing consumer choices. While some consumers believe the added protein is beneficial for fitness or weight management, the research indicates that the extra cost may not be justified for the general population.
The report called for greater transparency in food labeling and more education for consumers about the actual benefits of high protein products. It also noted that the trend reflects broader changes in dietary habits and the growing influence of health and wellness marketing in the food industry.
